Digital + Social Media Strategy
Helping clients navigate through the clutter of digital advertising solutions by offering recommendations that optimize site conversion, maximize ROI and facilitate business growth.
Seamless execution of targeted paid digital campaigns with results that fuel your growth. Expert knowledge of platforms in Google AdWords, YouTube, Facebook & Instagram.
Partner Access & COLLABORATION
Whether it’s a branding project or a brochure needed, let me help curate the perfect partner to bring your marketing campaigns to life. This can be achieved via photography, infographics, video, web development & more.
Most frequent questions and answers
I am a digital marketing strategist who identifies strengths, weaknesses, opportunities and threats within every department and marketing channel of your business. From there, I will compose a customized plan with innovative tactics that meet your business goals. With extensive management experience, I have directed and supported multiple team members and outside partners. You can learn about my previous project and agency experience here.
With almost all of my clients, I recommend that we start with a discovery session where we identify what’s working and what’s not, discuss the tools you are using and dive into your business goals. From there, we come up with a master plan! Once we agree on a POA, we’ll discuss implementation, execution and timelines.
All of my services are designed to fit within your budget. My preferred service is a retainer model which allows you ongoing digital marketing recommendations and maintence across your key channels (seo, social, paid, email, web & more!) as well as access to a talented network of first-class marketing partners.
A great deal of pride comes from the valuable strategic partnerships I’ve made over the last decade. I don’t know it all, but I do know someone that’s an expert that I can bring to the table and help manage. These experts include graphic designers, videographers, copywriters, PR professionals and more!
If you had asked me at the start of my career what success meant, my answer would have included being “queen” of the ad agency world. I began my first job at the start of the digital revolution. Social media and email campaigns were changing the marketing industry, and I was in love!
After a series of incredible job opportunities, working with local and national clients, I took a supervisory role at a well-known Fort Worth advertising agency. There I built a digital marketing department from the ground up. As I was nurturing this “digital baby” during the day, I was rocking my real baby at night. By the time my second child came along, the full time schedule and fast-paced deadlines left me burned out. I felt my priorities shifting and knew it was time to become “queen” of my household. So with a heavy heart, I said goodbye to the company and department I loved and hello to a new chapter—mompreneurship.
With Estes Digital, I’m seizing the opportunity to redefine what working motherhood looks like. It’s my hope that, like the marketing strategies I formulate, I can bring motherhood and entrepreneurship together to create the right mix.